4 Key Features of SAP Commerce Cloud
SAP Commerce Cloud is a powerful tool designed to help businesses thrive in the ever-evolving eCommerce landscape. As customer expectations for convenience and personalized digital experiences continue to rise, companies need new technological solutions to stay competitive. This SAP solution provides advanced capabilities like AI integration and self-service options, empowering businesses to elevate their eCommerce offerings. We’ve outlined a few of these key capabilities of SAP Commerce Cloud that can help your retail business craft a stand-out eCommerce strategy.
KEY FEATURES
Omnichannel Experience
Businesses need to engage with customers through a variety of platforms and channels to maximize brand reach. However, it can be challenging to manage multiple platforms and maintain cohesive operations. SAP Commerce Cloud supports omnichannel capabilities in one centralized location, enabling customers to interact with the same storefront across any electronic device and ensuring the shopping experience is consistent and seamless. By providing a synchronized experience, SAP Commerce Cloud helps companies meet customer expectations in real-time, enhancing satisfaction regardless of how or where the interaction occurs. This omnichannel approach not only simplifies management but also strengthens brand loyalty by delivering a cohesive customer experience.
AI Integration
The use of AI is no longer a “nice to have” - businesses must leverage AI technology to stay on track with customer expectations of personalization and convenience. SAP Commerce Cloud seamlessly integrates AI and eCommerce solutions to help with a variety of applications. AI manages and analyzes customer data, helping companies collect valuable information about tastes and preferences. The customer search capabilities are also enhanced with AI technology to make results more accurate and helpful. SAP Commerce Cloud also supports a chatbot program to boost response time to customer questions. These are just some of the tools that SAP has integrated to help businesses use AI to their advantage in the eCommerce world.
Customer Support
With the use of AI and other methods, SAP Commerce Cloud enables more comprehensive and responsive customer support on eCommerce platforms. The customer support module is also rated significantly higher than other solutions due to its wide variety of tools. This solution enables customers to use a virtual assistant, powered by AI, to make the virtual shopping experience smooth and easy. This also means the eCommerce storefront can be available and responsive 24/7. The platform also provides company support teams with an Assisted Service Module (ASM) to help track customer orders and respond to related questions quickly. By enabling easier and faster service, SAP Commerce Cloud helps businesses surpass expectations and cultivate a satisfactory customer experience.
Shopping Personalization
The Experience Management (EM) module within SAP Commerce Cloud helps businesses tailor the shopping experience to each customer. By interpreting customer data, the solution can generate personalized recommendations, suggest relevant promotional campaigns, and customize the storefront’s appearance. Customers that feel seen by a brand, such as through the product and search suggestions presented, are more likely to engage meaningfully with the platform. When their needs and preferences are anticipated, they experience a stronger connection to the brand. As a result, businesses benefit from improved customer retention and stronger brand loyalty, driving long-term growth.
LOOKING AHEAD
SAP Commerce Cloud offers a comprehensive list of capabilities that can transform your eCommerce strategy. From omnichannel support and AI integration to enhanced customer service and personalized shopping experiences, this platform equips companies with the tools they need to meet evolving customer expectations.
Contact our team at Crescence if your company is interested in SAP solutions for eCommerce.
Contributions from Sam Weitzel